This marketing strategic analysis model is often used together with the PESTLE model to present the cross-analysis. SWOT strategy is usually allied to evaluate the company’s strategic position using the indicators of its main strengths, weaknesses, opportunities, and threats (Elavarasan et al., 2020). Applying SWOT, PESTLE, Porter’s Five Forces, and Marketing Mix This paper aims to present the Starbucks company’s strategic marketing analysis.
Starbucks has a compelling business and marketing strategy and puts stakes on further market growth, introducing product diversification and customer target segmentation practices.
The US and China constitute its major 62% market share with over 15,288 and over 4,973 cafes, respectively (“Starbucks reports Q2 fiscal 2021 results,” 2021). The Starbucks Company was established in 1971 in Seattle, and by now, it has more than 32,943 cafes and stores in 76 countries. Applying SWOT, PESTLE, Porter’s Five Forces, and Marketing Mix.
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